Rochester IGA is a far cry from the hilarious television capers of Lou Richards and Jack Dyer’s days on the top-rating Victorian Football League Channel Seven show World of Sport.
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The former Collingwood captain and television personality ‘Lou the Lip’ and Richmond legend ‘Captain Blood’ were often charged with the responsibility of handing over a prize pack to the winner of the Sunday morning handball competition, but the result for one lucky shopper at Major’s IGA at Rochester will be the same.
Richards and Dyer have both died, but the memory of the pair filling the arms of VFL stars from the 1970s and 80s with the Bertocchi ham will live with me for ever.
The Bertocchi ham has stood the test of time, the company started in Lygon St in Melbourne in 1955 in the first sport café of the Victorian capital, just in time for the Melbourne Olympic Games in 1956.
A Bertocchi Ham,hhanded over by IGA owner Brad Major, will be the reward for one lucky shopper who enters the draw between today and end of business on Thursday.
Just ask the staff member at the checkout how to enter and you could be dining on the same product that made its way on to the tables of some of the greatest footballers of the World of Sport generation.
It’s a way of Brad and his staff saying thank you to the community of Rochester for its ongoing support.