Echuca’s love for the Big Freeze continues

By Contributed

Jul 4, 2024

**Coles Echuca raised more than $52,000 in just over six weeks for this year’s campaign**. Photo by Aidan Briggs

Echuca’s love for the Big Freeze has continued, with Coles customers and team members helping raise more than $52,000 in just over six weeks for FightMND.

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Coles Echuca was the sixth highest fundraising store in Australia for Big Freeze 10, taking its overall fundraising tally for FightMND to over $215,000 in five years.

It is also the fifth year in a row that store has finished among the top fundraisers in Australia.

Funds raised in Echuca helped bring Coles’ tally for Big Freeze 10 to over $9.3 million which will be invested in MND research and treatments as well as care initiatives for Australians living with MND.

Funds were raised from the sales of Big Freeze beanies as well as popular supermarket items and specially marked Big Freeze 10 products, with customers also giving generously at the checkout.

Coles chief commercial officer Anna Croft thanked customers, suppliers and team members for their record-breaking support.

“We hope the funds raised will go a long way in helping FightMND to find a cure for MND and to help support the health of the thousands of Australians who are affected by this cruel disease,” she said.

Christine Broe, Ashley Hinson and Melissa Cruse during Echuca’s recent Big Freeze event at Coles. Photo by Aidan Briggs

FightMND campaign director Bec Daniher said Coles’ fundraising efforts helped FightMND to reach a final tally of over $20.1 million in its Big Freeze 10 campaign.

“Ten years of the Big Freeze has helped FightMND make targeted investments into projects focused on developing new treatments and driving discoveries towards a cure. The funds raised during Big Freeze 10 will help continue this work,” she said.

“On behalf of my family, FightMND and everyone battling the beast, I want to recognise and thank everyone who purchased beanies and donated generously to the cause.’’

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